Maketing Process Various Element Essay

The focus is the mass production. A business orientated around production believes that the â€Å"economies of scale† generated by mass production will reduce costs and maximise profits. In this process there is less focus on product design and packaging and even to be special or unique look, at the end customer are paying for the product and you pay for what you get. So for this is a plain marketing in my opinion. Product Orientation This approach is almost opposite to the previous one. This type of companies believes that its product’s high quality make it a superior product. Neglecting sometimes about the customer’s wants and needs. Sales Orientation Make the product, and then sell it to the target market. However as we know sales usually aren’t this simple. An effective marketing strategy requires market and marketing research. Market Orientation This type of strategy puts every effort to understand the customer and his needs. Market research is the key to launching new products or services, every single step. Jack Cohen started his business in a very critical period for the UK there where a food shortage after the First World War and a big crisis just got to its top Situation was very difficult! Jack Cohen applied a strategy of ‘pile it high and sell it cheap’. His strategy was a great success because he knew exactly what customer’s need and so for all his focus is to make sure there enough food for everyone. In London space is limited he went outside to bigger space this step was a great success. Jack Cohen did adapt to this problem of space by giving Tesco bigger place to promote its products. As he was focused on sales and customer needs he should have been on top of it all time but it did come a period where he didn’t realise that people after 2nd world war are changing and needs are not simple are very variable and complex, customers are looking for more than just what would satisfy their basic needs! And that’s where Tesco life cycle got into its down or decline that’s where Tesco did face problem. After a good few years of hardship Tesco managers have had another way of sorting all in once getting help from local authorities this was the key door to a new era Tesco newly born and adapting to the market needs segmentation of the market through offering different stores in size and product will make Tesco the though number1 of stores as different ages and categories is attracted, he had the price already in good and successful strategy low enough to attract individuals from low household income and the loyalty cards that offers more saving. According to (Kotler, Marketing management) marketing should be dealt with and visualised around minimum 4 elements, product, place, price, and promotion and in further editions of his book he added other elements to those as politic, public†¦ I think Tesco have a good name and long history and that needs to be highlighted more and more, a good marketing strategy needs on top of pricing as well positioning the product and make it unique in satisfying that group of people’s needs, so for sibling a group of people and making a product to satisfy their needs and give it the price that makes them happy and promoting this product. Sale is the outcome or a result but don’t forget to make them come back by giving after sale service, where the customer will be secure and happy knowing he has been backed up by you the seller. Your supermarket or place of shopping, it’s not only where you buy your food supply from as well as the name that you trust and adhere to, as a business focusing on your existing customers it’s a better strategy than trying always to win more customers. By listening to your customers and knowing their needs and the after sales service will give the company a longer life cycle.